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Amendment to the Master Sign Program at the Alexandria Vista Point project in the Business and Technology Park Zoning District in accordance with Title 20 of the South San Francisco Municipal Code and determination that the project is categorically exempt from CEQA. (Adena Friedman, Principal Planner)
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RECOMMENDATION
Recommendation
Staff recommends that the Planning Commission determine that the amended Master Sign Program at the Alexandria Vista Point project is categorically exempt from CEQA, and approve the amended Master Sign Program (SIGNS21-0007) based on the attached draft Findings and subject to the attached draft Conditions of Approval.
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BACKGROUND/DISCUSSION
Project Overview
On April 15, 2021, The Planning Commission approved a Master Sign Program for Alexandria Vista Point, which is an office / R&D development located at 201 Haskins Way and 400-450 E. Jamie Court. The approved Master Sign Program focused on campus identification and wayfinding signage, and includes consistent colors, materials, and branding for all signage throughout the project site. In June, 2021, the project applicant (Alexandria Real Estate, or ARE), submitted an application to amend the Master Sign Program, to incorporate tenant signage for the site.
Amended Master Sign Program
The Master Sign Program Plan Set (Attachment 3 to this staff report) consists of the campus signage that the Planning Commission previously approved, and includes the following new tenant signage, shown on sheets T.0 - T.3:
High-rise Identification Signs (Sheet T.1.0)
The purpose of the high-rise identification signs is to identify major building tenants, and they may be located at the tops of buildings that are at least four stories in height. There are two high-rise identification signs proposed for the uppermost story of the 201 Haskins north elevation. The maximum size of the lettering is 75% of the fascia height, and the maximum size of the logo is 80% of the fascia height (...
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