Title
Report recommending adoption of resolution approving a Relocation Agreement and Sign Permit to allow an existing double-faced, static billboard to be converted to a double-faced, digital billboard located at 150 Airport Boulevard, and determining that the 2015 IS/MND continues to serve as the applicable environmental review document pursuant to CEQA, and introduction and waiver of further reading of an ordinance approving a Development Agreement for the installation of the billboard. (Billy Gross, Senior Planner)
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RECOMMENDATION
Recommendation
Staff recommends that the City Council take the following actions, based on the records presented to it and on the recommendation of the Planning Commission:
1. Adopt a Resolution making findings and approving Planning Project P17-0037, including a Relocation Agreement and Sign Permit SIGNS19-0018, based on the draft findings and subject to the attached draft conditions of approval, and determine that the 2015 IS/MND continues to serve as the applicable environmental review document pursuant to CEQA.
2. Waive reading and Introduce an Ordinance approving Development Agreement DA18-0001 for the installation of a double-faced digital billboard.
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BACKGROUND/DISCUSSION
In general, existing policies prohibit new billboards to be installed within the City to protect residential zones and several other areas where there is a concern of establishing visual barriers. However, through a relocation agreement process, the City has remained open to allowing billboards in select commercial/industrial areas if certain design and land use concerns are addressed, and if there is an exchange that removes billboards from unwanted areas, including residential districts.
In 2015, the City Council approved a General Plan Amendment and Zoning Ordinance Text Amendment to allow a limited number of digital billboards along U.S. Highway 101 (US 101) to provide an additional source of revenue for the City, promote economic devel...
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