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Report regarding the adoption of a resolution granting consent to the City of Burlingame to form the San Francisco Peninsula Tourism Marketing District and include the City of South San Francisco within the district. (Ernesto Lucero, Economic Development Manager)
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RECOMMENDATION
Recommendation
Staff recommends that City Council adopt a resolution granting consent to the City of Burlingame to form the San Francisco Peninsula Tourism Marketing District and include the City of South San Francisco within the district.
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BACKGROUND
In 2001, the San Mateo County Tourism Business Improvement District (SMC Tourism BID) was formed pursuant to the Parking and Business Improvement Area Law of 1989 (89 Law). The San Mateo County/Silicon Valley Convention and Visitors Bureau, which has been rebranded as San Francisco Peninsula (SFP), and lodging businesses within San Mateo County seek to modernize the SMC Tourism BID by forming a new District, the San Francisco Peninsula Tourism Marketing District (SF Peninsula TMD), pursuant to the Property and Business Improvement District Law of 1994 (94 Law). If established, the new SF Peninsula TMD will replace the existing SMC Tourism BID.
The SF Peninsula TMD is a benefit assessment district proposed to create a revenue source to help fund marketing and sales promotion efforts for San Francisco Peninsula area lodging businesses. This approach has been used successfully in other destination areas throughout the state to improve tourism and drive additional room nights to assessed lodging businesses. The proposed SF Peninsula TMD includes all lodging businesses located within the boundaries of the cities of Belmont, Brisbane, Burlingame, East Palo Alto, Foster City, Half Moon Bay, Menlo Park, Millbrae, Pacifica, Redwood City, San Bruno, San Carlos, San Mateo, South San Francisco, and the unincorporated area of San Mateo County.
SFP and lodging business owners decided to pursue formation of the SF Peninsula TMD to ...
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